STORYTELLING

The 3 Problems You Need To Solve For Your Customers

The problem is the most essential element of every story.  Without it, there is no tension between the characters.  Without it, there is no drive for the hero [...]

The 3 Problems You Need To Solve For Your Customers

SALES

The 3 Types Of Customers You Need To Be Thinking About

Selling is not only hard but, it’s also uncomfortable, and even painful sometimes. It definitely takes time to get used to the idea of trying to get somebody [...]

The 3 Types Of Customers You Need To Be Thinking About

STORYTELLING

This Is The Reason Why Your Storytelling Fails

The reason why your storytelling fails is not that you may go too detail-oriented or extend the story for too long. It actually has to do with the [...]

This Is The Reason Why Your Storytelling Fails

STORYTELLING

What Is The Arc Of The Story And How To Use It In Your Storytelling

The arc of the story is born from the shape of the structure that stories have. And it’s a fundamental part of any story. Especially since every story [...]

What Is The Arc Of The Story And How To Use It In Your Storytelling

STORYTELLING

Why Not Everything You See Can Be Storytelling

Storytelling is officially a buzzword. Nowadays, many entrepreneurs and professionals refer to any type of business content as a “story.” Whether they are pitching their business or posting [...]

Why Not Everything You See Can Be Storytelling

STORYTELLING

This Is What Makes Storytelling So Persuasive

Have you ever wondered why you buy the things you buy? Chances are that you haven’t, and why would you anyway? But, if you were to explain it, [...]

This Is What Makes Storytelling So Persuasive

STORYTELLING

What Exactly Is Business Storytelling?

First spoken, then drawn, and now through every form of media, humans have been telling stories for ages And yes, that includes TikTok. But regardless of the medium [...]

What Exactly Is Business Storytelling?

LEAD YOURSELF

5 Easy Steps That Will Improve Your Decision Making

Perhaps you have too much information and you feel overwhelmed. Maybe it’s the fear of having to deal with negative results from your choice. But I think that [...]

5 Easy Steps That Will Improve Your Decision Making

BUSINESS

That Weird Feeling When You Get Paid For Doing What You Love

Doing the switch was not easy, not because I’m not ambitious nor because I don’t believe in the quality of my work, but  because it represented a mindset [...]

That Weird Feeling When You Get Paid For Doing What You Love

LEAD YOURSELF

How To Be Amazingly Good At Not Trying Things

Many times you like to run away from success. You see others, you see them excel at something and admire them. You think they have some kind of [...]

How To Be Amazingly Good At Not Trying Things