Inspire Your Customers

And your business will take care of itself

A Manifesto

It doesn't matter if you have the best business idea in the world, if you can't get people to support it, you are not going to get very far.

And while tricks and quick tactics may work short term, in the end, it's only by becoming an inspiring founder that you'll be able to develop meaningful relationships with your customers

That's why, whether you are building your career or your business, I believe that mastering your communication skills sets you on the path to success. They don't guarantee it, but failing to master them will definitely hold you back from achieving your vision.

And so everything I do, is designed to help you master your communication skills in an engaging, relevant, and easy way.

How It All Began

My origin story

With almost 10 years on the stage, delivering events and workshops in over 15 countries, to more than 7000 people, one thing is for sure, I love it!

But, it didn't start this way.

Actually, I couldn't even speak in front of others...

Back in 2011, I had to deliver a 5 minute presentation that completely changed my life and not because it went great.

It went horribly wrong, I almost passed out right there in front of the 10 people that were in the room. Panic took over and my mind went blank.

And as I walked out from that room, I realized that I was in trouble. 

Because if I was to achieve my vision of becoming an entrepreneur, I was going to need to master my presentation skills.

So I made a promise, a promise to never go through that situation ever again in my life.

And instead, I would work on my skills until they improved.

It was a very painful process... until one day it happened

The SEP System

What makes me different

As I experimented on the stage, the things that worked became more apparent. As I learned, research and taught others, the better my skills got.

But, I wanted to develop a method that would allow me or anybody who uses it to achieve great results with their message.

That's where The SEP System comes in.

Storytelling + Empathy + Purpose

A unique method to developing, structuring, and delivering your message.

Struggling To Simplify Your Message?

Click the button below to discover the simple yet powerful system to developing a persuasive message that grows your business even if you hate sales.

What They Say

A brief summary of the many experiences collected over the years

Juan performed a perfect “How to Pitch” session within our Innovation Management & Entrepreneurship Lecture. His unique ability to combine serious and valuable content with entertaining and fun presentation motivated and empowered our students to improve their presentation skills significantly. 

Thomas Fiedler

Lecturer at FH Campus Wien

After 3 batches, Juan's knowledge and dedication has proven to be a great asset for our accelerator program. Through his storytelling workshops, he makes sure our startups succeed in their pursuit of funding, customers, and employees to join their team.

Katharina Binder

Program Manager at ELEVATE Accelerator

Juan is an excellent host. His style is entertaining AND highly professional, PLUS his interaction with THE audience IS VERY natural. His dynamic voice JUST catches your attention and holds it throughout the event

Jasmina Henniova

Head of Startups at Pioneers

We at the HealthHubVienna have been working with Juan at several of our key events. He is an outstanding moderator, very professional and creative. He applies the right mixture between entertaining and getting the important messages across. He very well handled mixed audiences of Start-ups and senior people from large corporations as well as Investors.

Thomas Walbert

Manager at Health Hub Vienna

Working with Juan Guerra doesn’t feel like working. He’s one of these people that make you feel great - even if you’re talking about serious business topics. He’s competent without being arrogant, a true passionate about what he’s doing and a person you surely want to meet. 

Stefanie Kurzweil

Founder at Semicolon Relations

I participated in the storytelling workshop of Juan and found it very entertaining and interesting to follow. Juan really managed to convey some useful do's and dont's in storytelling which inspire to take action. The one thing I definitely will remember is not being the hero but the mentor during a sales conversation.

Lukas Schmid

Business Development at InformerOnline

"Juan showed us how to pitch our idea, how to structure our message, how to influence the audience and get their attention. Last but not least, out of 30 teams, we won the competition thanks to his coaching"

Petar Ivanov

Co-Founder at Parknshare

For my last Demo Day, I knew I needed help to deliver my pitch in only 3 minutes. To make a story that everyone could understand. Sometimes you really need an external person with a fresh point of view of your own story. Juan did that and much more. He took the time to understand our business and develop a story that was compelling. I will recommend Juan for private 1:1 session he takes the time to understand your project, to meat the team and goals. He cares about your results and has a special talent for public speaking.

Rhina Portillo

Co-Founder at Cozyo