Helping Founders

Inspire Change Through The Power Of Story

Turn a confusing message into a compelling story that attracts and converts without getting salesy!

Simplify Your Message

Tell Your Story

Inspire Action

Having a confusing message

Pushes People Away

  • People don't see value in your service
  • You need to drop prices for people to buy
  • Inferior competitor product winning clients
  • Your solution is too complex to simplify it
  • People don't see you as an authority
  • Customers don't recommend your products

If yes, your messaging is holding back your business. Without a clear and compelling message, customers will buy from competitors every time.

It was because of Juan’s amazing storytelling skills that we could shape and refine our ideas. Together, we successfully worked on our strategy & story and developed an awesome pitch. With this pitchdeck, we managed to secure founding for our company

Humanizing Technologies

I Help Your Business

Grow Through StorySelling

Turn a confusing message into a compelling story that connects and converts customers by giving them value.

Eliminate Confusion In Your Message

Simplify your message so that people see the value of your product and want to learn more.

Use Your Story To Build Trust And Convert

Tell your story in a way that makes people realize by themselves they need your product.

Increase Sales By Giving Value

Turn it into a system that delivers a consistent experience, with replicable results at scale .

Introducing My Signature Program

Inspiring Founder

A 30 day program for founders who want to inspire change, grow their business, and make an impact but, struggle to get people to take action.

Inspired by The Work With entrepreneurs from these programs

Juan's profound knowledge in state-of-the-art pitching and his urge to look for the “Why” behind each idea contributed strongly to the success of the training

DHL Startup Lab

How The

Inspiring Founder Works

The first 30-day program designed to turn you into an inspiring founder, delivering a message that attracts and converts users without feeling like they are getting sold to.

Define Your Strategy

Build the foundation to a message that connects and build trust.

Develop Your Story

Turn your journey and vision into a impactful inventory of stories.

Storyselling Juan Guerra 1

Deploy Your System

Attract and convert your audience as they connect with your story.

Your 3 Step Process To

Becoming An Inspiring Founder

1. Book A Call

Let's talk and see if the program is right for you.

2. Apply Framework

Transform yourself, your message, and your business.

3. Scale Your Business

Make an impact as your inspire people to take action.

Even the best products In The world

Don't sell themselves

It doesn't matter if you have the best product in the world, if you competitor can explain their product better than you, your customers will buy from them, every time. That's why to grow and succeed in today's service industry, you need to have a clear message. The problem is that is hard to figure out how to communicate your service when you are so close to it, making the process be very frustrating.

We believe business is about getting people to overcome their problems by helping them see through what's holding them back. And it's through stories that we can best show them the value of our solutions.


We understand the challenges we have to stand out in today's saturated markets as small service businesses. Which is why through our program, we make it easy for service providers to turn a confusing message into a persuasive story that attracts and converts their customers.

Here is how we do it, 1. Clarify your story by defining the core pillars of your message, 2. Develop a sales process that will deliver the right message at the right time, 3. You turn it into a system so that it provides you replicable results and it becomes scalable.

So, book a call and in the meantime watch our free storyselling masterclass so you can stop pushing people away and instead turn them into delighted customers eager to work with you.

Free Training

Discover The System My Clients Use To Attract And Convert Through Stories

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