Simplify Your Message And See Your Business Grow

Learn to combine storytelling, empathy and purpose, so that you simplify your message, create interest and persuade more people to buy from you.

    Confused Customers Don't Buy Products

    You work so hard to get your foot in the door. Don't hold yourself back with an unclear pitch. You can close more deals.

    Dimitrios Prodromou

    Co-Founder & CTO at Humanizing

    It was because of Juan’s amazing storytelling skills, that we could shape and refine our ideas.

    Together, we successfully worked on our strategy & story and developed an awesome pitch.

    With his pitch deck, we already had great meetings with investors and more will follow soon!

    Your Story Has The Power To Break Or Make Your Business

    What makes your product the best one in the world is not its benefits and features but, the way you communicate it. 

    By combining storytelling, empathy and purpose, I help you persuade more people to buy from you.

    Through workshops and coaching, you'll develop a communication strategy designed to connect, build trust, and grow your business.

    The 3 Things That Make Me Different

    It's the combination of these 3 fundamental elements that set your business apart, attracting more people to do business with you.

    ​Business Storytelling

    Your story is so unique that it defines your entire business. Unleash it and see your business grow by allowing customers to find themselves within it.

    Customer Empathy

    Understanding how customers feel is one thing but, showing them you feel their frustration without making it about you is a whole different thing.

    Founder's Purpose

    Define your WHY and see people gravitate towards your business whether customers, employees, etc. Your purpose makes it easy to align your entire organization towards a clear, impactful goal.

    About Juan

    He believes that mastering your communication skills can get you on the road to success.

    That is why he develops hands-on, practical content that makes it easy for business owners to see results.

    Through his talks, workshops, and coaching, he has supported over 10,000 people in over 13 countries.

    Programs Offered

    Whether you are getting started or are an established organization looking for continuous improvement, there is something for every stage of your business.

    Online Courses

    Your secret weapon, helping you develop a message that gets you the results you want.

    Company Workshops

    From storytelling to pitching, turn your employees into your largest sales force.

    ​Individual Coaching

    With a unique communication strategy, see your content transform strangers into customers.

    From The Blog

    How To Develop A Product Message That Gets Customers Interested
    How To Start A Business Around Doing Something You Love in 2023
    How A Confusing Business One-Liner Costs You Money
    What is StorySelling and how to grow my service business with it?

    Stop holding your business back with a confusing message. 

    Get strategies on how to combine storytelling, empathy, and purpose plus this 13-page PDF Guide on How To Simplify Your Message With Storytelling.

      What They Say

      A brief summary of the many experiences collected over the years

      Juan performed a perfect “How to Pitch” session within our Innovation Management & Entrepreneurship Lecture. His unique ability to combine serious and valuable content with entertaining and fun presentation motivated and empowered our students to improve their presentation skills significantly. 

      Thomas Fiedler

      Lecturer at FH Campus Wien

      After 3 batches, Juan's knowledge and dedication has proven to be a great asset for our accelerator program. Through his storytelling workshops, he makes sure our startups succeed in their pursuit of funding, customers, and employees to join their team.

      Katharina Binder

      Program Manager at ELEVATE Accelerator

      Juan is an excellent host. His style is entertaining AND highly professional, PLUS his interaction with THE audience IS VERY natural. His dynamic voice JUST catches your attention and holds it throughout the event

      Jasmina Henniova

      Head of Startups at Pioneers

      We at the HealthHubVienna have been working with Juan at several of our key events. He is an outstanding moderator, very professional and creative. He applies the right mixture between entertaining and getting the important messages across. He very well handled mixed audiences of Start-ups and senior people from large corporations as well as Investors.

      Thomas Walbert

      Manager at Health Hub Vienna

      Working with Juan Guerra doesn’t feel like working. He’s one of these people that make you feel great - even if you’re talking about serious business topics. He’s competent without being arrogant, a true passionate about what he’s doing and a person you surely want to meet. 

      Stefanie Kurzweil

      Founder at Semicolon Relations

      Juan helped me to prepare my talk and to connect with my audience on a deeper level with lean and authentic storytelling. Through his tips, I understood that my story is not about me, but about the audience finding themselves in it. After my talk, several people came to me and told me that they were touched by it, which was really heart-warming for me, giving me the confidence that my talk was structured in a good way.

      Sandra Noll

      Founder at Frames of Life

      "Juan showed us how to pitch our idea, how to structure our message, how to influence the audience and get their attention. Last but not least, out of 30 teams, we won the competition thanks to his coaching"

      Petar Ivanov

      Co-Founder at Parknshare

      For my last Demo Day, I knew I needed help to deliver my pitch in only 3 minutes. To make a story that everyone could understand. Sometimes you really need an external person with a fresh point of view of your own story. Juan did that and much more. He took the time to understand our business and develop a story that was compelling. I will recommend Juan for private 1:1 session he takes the time to understand your project, to meat the team and goals. He cares about your results and has a special talent for public speaking.

      Rhina Portillo

      Co-Founder at Cozyo


      Juan is a storytelling consultant helping companies and professionals unleash the power of their story through his unique SEP System.

      Learn More...


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